Aquariva by Marc Newson...

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Aquariva by Marc Newson...

Design

A limited edition series of 22 of the Riva runabouts will be sold as if they were sculptures via the Gagosian Gallery network.

JUNE 2010

The Australian sculptor and furniture designer Marc Newson has styled a limited edition series of the Aquariva for Ferretti Group’s Riva. Only 22 will be built and, rather than sold via the usual Riva dealer network, they will be offered for sale via the Gagosian Gallery network as if they were scuptures. The first one will be shown at Cannes ’10.
Opened in 1979 in New York by Larry Gagosian, the Gagosian Gallery is one of the world’s foremost modern and contemporary art vendors. Beyond New York, it now has eight satellite galleries in Beverly Hills, London, Rome, Athens, Paris and Hong Kong.
This is our second 'boats as art' story of the year. New trend?

For more, www.riva-yacht.com, www.gagosian.com and www.marc-newson.com

© Phil Draper