Double honour for Seawind Catamarans...

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Double honour for Seawind Catamarans...

Industry News

The Australian cat builder has been named Australian Marine Exporter of the Year at the 2010 Australian International Marine Export (AIMEX) awards.


The ‘Australian Marine Exporter of the Year’ title was presented to Richard Ward, managing director and founder of Seawind Catamarans, at the 2010 Australian International Marine Export (AIMEX) Awards, which were held during the recent Sydney International Boat Show 2010. The builder was also awarded for the ‘Best Marine Industry Export Marketing Strategy’.
Seawind Catamarans is Australia’s largest designer and builder of cruising catamarans and has been operating for over 28 years. Offering four distinct models – 1000, 1160, 1250 and 1050 Resort – the company exported 40 per cent of its 2009 production. Export destinations include the USA, British Virgin Islands, Thailand, Hong Kong and Italy.
With 10 dealers around the world and through attendance of 19 international boat shows (of which 13 are outside Australia), Seawind Catamarans is thoroughly committed to the export market. Recent exports to strategically significant markets such as the Caribbean charter sector and the Mediterranean cruising sector means Seawind is establishing important footholds in popular leisure and commercial sailing destinations.
Also of significance is the recent delivery of three new catamarans to the Pacific Northwest region of Seattle and surrounds, opening the San Juan Islands, Canadian coastline and cruising grounds that stretch as far north as Alaska.
Seawind employs a combination of innovative and traditional marketing strategies to target leisure and charter markets. An integrated website allows customers and dealers to access detailed and up-to-date information on all products and services. And social media platforms mean owners can communicate anywhere in the world. Seawind prioritises the customer community and engages current and potential customers through the use of podcasts and webinars covering subjects such as ’Catamaran Cruising‘ and ’Charter Ownership’.
Upcoming boat shows where Seawind Catamarans will be displayed include Annapolis (USA, Oct 2010), Phuket (Thailand, Jan 2011) and Miami (USA, Feb 2011).

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© Phil Draper