Brunswick to build in Brazil...

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Brunswick to build in Brazil...

Industry News

The company will be hiring imminently; capacity could eventually be as high as 400 boats a year...


The Brunswick Corporation is to open a production facility in Brazil. The plant, which is to be located in the Perini Industrial Park in Joinville, Santa Catarina, will initially build Bayliner and Sea Ray sportboats and motorcruisers for South America's largest country and the surrounding region. It will provide almost 13,942m² (150,000ft²) of manufacturing space and will eventually employ up to 150 people. When in full operation, it is envisaged that the plant will have the capacity to produce over 400 boats annually.
“With the eighth largest economy in the world, we believe Brazil and its expanding boat market offer us attractive opportunities for growth,” says Dusty McCoy, Brunswick Corporation's chairman and CEO. “In general, Latin America has provided Brunswick with solid growth as we have long served the region with our Mercury Marine engines and brands such as Bayliner and Sea Ray...”
William J Gress serves as president of Brunswick’s Latin America Group and he says he anticipates hiring to staff in Brazil within the next 30 days.
Headquartered in Lake Forest, Illinois, the Brunswick Corporation’s marine brands include Mercury and Mariner outboard engines, Mercury MerCruiser inboards/sterndrives and MotorGuide trolling motors. Its boat brands include Arvor, Bayliner, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Suncruiser, Triton Aluminum, Trophy, Uttern and Valiant.

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© Phil Draper