Yachtique's new marketing director...

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Yachtique's new marketing director...

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The group that has encompassed all of Azimut-Benettiā€™s yachting services operations since its formation in '08 will now be brand managed and promoted by Patrick Coote (right). The appointment was made by Yachtique CEO Paolo Casani (left).

FEBRUARY 2010

Having overseen the worldwide marketing for Yachtique’s Fraser Yachts division for the past three years, a role he will retain, Patrick Coote aims to significantly increase the brand awareness and prominence of Yachtique.
“This dual role will involve marketing everything from yacht financing to paint sheds, interior design showrooms to marina berths,” he says. “I relish the opportunity to bring fresh-thinking and ideas to such a broad range of luxury yacht services.”
Yachtique has seven key areas of operations:
• Yachtique Financial Services – client financing and insurance solutions
• Yachtique Styling Lounge – design consultants concerned with interiors and exteriors
• Yachtique Marinas – berths, hospitality and shore-side services
• Yachtique Crew Academy – training centre providing professional qualifications
• Lusben Refit and Repair – maintenance, refit and repair of yachts from 20-70m (66-230ft)
• Fraser Yachts – sales/brokerage, charter, yacht management, project management and so on
• Executive Jet – exclusive air-transfer service

For more, www.yachtique.it

© Phil Draper